Trasie Sands
Shelburne, NS
Profile
What am I passionate about?
- Literature - especially Canadian literature, Flash Fiction, independent publications, online magazines. Ensuring the availability of literature to anybody anywhere. I would read all day if I could.
- Writing - our language is beautiful, living, evolving, and a path to freedom of the soul. I write because I breathe.
- Canada - This is the best country in the world with the most diverse people and cultures.
- Community - “Educate a boy, and you educate an individual. Educate a girl, and you educate a community.” ~ Adelaide Hoodless
- Care, kindness, nurture - "All of us are better when we're loved." ~ Alistair MacLeod
Select Relevant Experience
Shorebound Books (formerly The Whirligig Books, Music, & More)
Shelburne, NS
2022 – Present
Proprietor
Day to day operations, marketing including social media, accounting, buying, training. Since opening, the store has doubled its projections.
The South Shore Review (formerly The Blake-Jones Review)
Shelburne, NS
2018 – Present
Oversee the operation of the online literary magazines including:
- Read submissions and contest entries and select pieces to publish.
- Correspond with authors to facilitate publication.
- Workshop pieces with authors.
- Maintain magazine website, editorial calendar, and publication assets.
- Market and promote the site, authors, and pieces via social media.
Flash Fiction Magazine
Online
2017 – 2018
Assistant Managing Editor
Oversee the operation of the online literary magazines including:
- Reading and selecting pieces
- Editing services
- Website operations
Self-Employed, Various Locations
January 2010 – Present
- Reading, editing, and beta reading for various clients and publications.
- Developed content for websites and reported and blogged for established news and information websites
Esri Canada, Toronto, ON
2010 – 2020
Web & Social Media Specialist
- Duties included maintenance, design and development of the corporate website as well as the social media strategy and all departmental training in both in order to grow customers for Canada’s largest GIS software distributor.
- Managed technology tools within the Marketing department.
- Assisted in the management of company blog with more than 30 bloggers and growing, including writing training documentation and conducting training workshops.
- Managed all online analytics using Google Analytics, Crowdbabble and native social media property analytics and providing monthly reports to executive and management.
- Provided training to all staff in use of all social media tools, Drupal website, and provided documentation for ongoing use.
- Oversight for two major website redesigns
- Implementation of new resource (documentation) hub using Uberflip.
- Implementation of Basecamp as a departmental collaboration tool.
- Implementation of any new social media properties.
Select Relevant Education
George Brown College
Social Media Certificate, Social Media Marketing (2013 - 2014)
Humber College
Social Media for Public Relations (2012 - 2012)
Toronto Image Works Limited
Certificate, New Media Web Design (2001 - 2001)
University of Windsor
Bachelor of Arts, Dramatic Art (Focus on Education), English (Creative Writing) (1990 - 1995)
Online workshops in e-book development, metadata, BiblioData, and Booknet